SIUC Dept. of Communication Studies RSOs
Advertising can help your business in a many different ways. One of the best ways to get free marketing is by using a social media platform for your business. You will not need to pay for ads and, if you follow trends, posting regularly can positively affect your customers. Twitter sits at number four on the most visited websites online.
In this blog post, I will share what I found to be the most beneficial strategies through my research online and with my personal experience of seeing brands on Twitter. I will be using two different articles I read and I will summarize the three things that I find most important from these articles. I recommend taking a deeper look into each article if you wish to pursue social media marketing on twitter.
The first two articles I will be referencing comes directly from Twitter Business. TB is an offshoot of the main site that helps brands build their image online by giving them helpful tips through different blog posts: Five Tips For Getting Your Brand Noticed and 4 things to consider when building your brand’s Twitter strategy are the two articles I will be pulling tips from. I highly recommend checking this website out and searching in their search bar any other questions that you have.
The next article is by Ted Prodromou from entrepreneur.com. Ted published the Ultimate Guide to Twitter for Business. He shares some good insight about how to act as a brand on twitter and how to keep up with the content flow. You can find his article here.
Here are the most important things I took away from those two articles summed up in three points.
Create your Company Attitude
You want your company to display its attitude. If you keep the attitude consistent, customers will tie it into how they see your brand. There are a few different attitudes that most companies use. Choose an attitude and stick to it, and pretend your brand is a person. A few you can choose from are as follows:
Engage Current Trends
People want to engage with your company, not be pitched. Engaging in current trends will help you appear more regularly on people’s timelines. It also motivated them to share what you post. Here are a few ways to engage current trends:
The Golden Rule
Be positive, be kind, and approachable. At the end of the day, you want people to be happy when they interact with you on Twitter. You can be positive while staying in line with your company attitude. Here are some things that can make your brand seem pragmatic:
Use these tips to create a successful brand image. Be silly on Twitter. At the end of the day, people just like to feel like they can relate.
About the Author
Nick Tomaro is currently a communication studies major at SIU. He is passionate about technology and navigating the social mediascape.