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2020 Brand-U

Friday, October 30, 2020 -- 9 a.m. to 4 p.m.
Virtual Sessions via Zoom & YouTube
(This event is FREE to students and the public.)
LINKS TO schedule & SESSION information

What's BrandU?

BrandU is a FREE one-day event hosted by the Department of Communication Studies at Southern Illinois University Carbondale. The event is organized by CMST students and is designed to give SIU students, alumni, and guests access to successful industry professionals, social media influencers, and communication experts. Students learn how these individuals use communication to conduct business, lead and collaborate with others, make money, or generally do what they do every day. Students have an opportunity to ask questions and learn directly from those in industry. The goal? Get students thinking about how they can use the communication skills and knowledge they are learning in the classroom to be successful professionals. To build their professional brand.

Featured Speaker @ 11 a.m. CST

Picture of Scott Berkun and book cover

Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these things were designed to make better choices for our own lives and futures? In this fun and fast-paced talk, author Scott Berkun will share his own story of success through the power of communication and teach you how to use the power of design to solve every problem that comes your way.

Schedule

All Events Virtual & Central Standard Time (Chicago)
LINKS TO STREAMED SESSIONS
Streamed Events
​TALKS + DEMONSTRATIONS
​

9-9:50 a.m.

Online Training & Development 101
Kevin Rufty
​
10-10:50 a.m.

Building Resilience in Times of Change
Shermaine Perry-Knights

​​
HEADLINER >> 11 a.m.-12 p.m.
How Design Makes Your World
Scott Berkun

​12:05-12:50 p.m.

Public Relations + Art = Counterpropaganda
+ Lessons from National Millennial Community

Julie Lubbers + D'Anthony Jackson

1-1:50 p.m. 

Strengthening Your Resiliency Muscle within Organizations
Farooq Shah

2-2:50 p.m.

Pivoting Career to Fulltime YouTuber
Michael Shrewsbury

3-3:50 p.m.

Intercultural Communication as a Global HRM
Everlena Williams
​+
John Burk,  Moderator
Zoom Room Events
DISCUSSIONS + NETWORKING

9-9:50 a.m.
Becky Kamp & SIU Disability Support Services
Designing Documents for the Visually Impaired


​10-10:50 a.m. 
Best Practice for Online Teaching from a Seasoned Veteran of Online Teaching

Nanci Burk
​​

11-11:50 a.m.
[Everyone is in the Headline Event]

12:05-12:50 p.m.

[Everyone is in this session.]

1-1:50 p.m.

Adjusting to Graduate School
DJ Jeffries & Danielle Lorentz

​2:00-2:50 p.m.
[Everyone is in this session.]

4 p.m. to 6 p.m.
Cocktail Hour, Networking +  Games
​Learn about a Degree in Communication Studies

​SIU Faculty, Alumni & BrandU Attendees

 
LINKS TO STREAMED SESSIONS

Speakers

Picture of Headliner Scott Berkun
Headline Speaker - Scott Berkun
Picture of Michael Shrewsbury
Michael Shrewsbury
picture of speaker DJ Jeffries
DJ Jeffries
Picture of speaker Shermaine Perry-Knights
Shermaine Perry-Knights
picture of speaker Farooq Shah
Farooq Shah
Picture of speaker Kevin Rufty
Kevin Rufty
Picture of speaker Everlena Williams
Everlena Williams
Picture of Speaker Julie Lubbers
Julie Lubbers
Picture of Speaker D'Anthony Jackson
D'Anthony Jackson
Picture of speaker Danielle Lorentz
Danielle Lorentz
Picture of Sandy Pensoneau-Conway
Sandy Pensoneau-Conway
Picture of Nanci Burk
Nanci Burk
​
  • Scott Berkun is the national best-selling author of eight books on design, creativity, and public speaking
  • ​Michael Shrewsbury, professional YouTuber (Channels: Locked In & Alternative Cycling Network)
  • Everlena (Lena) Williams, Global HR Business Partner, Global Sales Operations/Enterprise Programs/Sales Project Leader at Sandvik Coromant
  • Farooq Shah, Brand Manager, Comcast Business, Speaker & Author 
  • D'Anthony Williams, Senior Account Executive, Digital/Influencer Strategy at MSLGROUP & co-founder National Millennial Community 
  • Julie Lubbers, Strategist at Sylvain Labs, co-founder National Millennial Community
  • DJ Jeffries, Graduate Student at Columbia University, SIU CMST Class of  2017
  • Danielle Lorentz, Graduate Student at SIUC, SIU CMST Class of 2020
  • Kevin Rufty, Training Magazine's Top 25 Emerging Training Leader | Director of Training at Clean Juice
  • Shermaine M Perry-Knights, Master Instructional Designer | Speaker | ATD 2020 One to Watch Award Winner
  • Sandy Pensoneau-Conway, Chair of Dept. of Communication Studies
  • Nanci Burk, Expert Online Educator with more than 20 years of online teaching experience.

How to [ ... ].

Topics:
How to lead virtual teams
How to set up a studio/equipment to share digital stories
How to develop a successful YouTube channel
How to overcome adversity
How to use universal design to make content more accessible
How to use intercultural communication in global business
How to present a great presentation in Zoom 
How to build diverse and inclusive teams
This year we're encouraging presenters to demonstrate how they work (or provide examples of their work).

SPONSORS

SIU Department of Communication Studies
SIU College of Liberal Arts
Communication@Work LLC

Decorative image highlighting information about BrandU 2020 @ SIU 2020

Location

Learn more about Studying Communication at SIUC

Go to SIU CMST WEB PAGE
​cola.siu.edu/communicationstudies

Contact Us

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  • Home
  • Speakers Center
  • Scholarships
  • Previous Events
  • BrandU 2020
  • Jobs & Internships
  • Blog & Notes
  • Contact