Overview

Digital Media Buyers are responsible for placements and negotiation of price for all advertisements on radio, television, print, and digital. Digitally, they are responsible for the ad placements of your favorite sites

Take This Career Path if You ♥

Working with different people from various backgrounds | Likes speaking in front of large crowds | Enjoy working independently | Confident enough to call prospective publishers and account executives | Comfortable and understand search and display marketing | Keen eye for detail.

Quick Facts

According to he Occupational Outlook Handbook, here's what's required:
  • Bachelor’s degree in marketing, Communications, and/or Advertising
  • 2-3 years of optimizing marketing campaigns
  • Excellent communication skills working in a group setting, and strong negotiation skills
  • Strong understanding of testing methodology to leverage campaign history
  • More information

Be Prepared

Here's 5 Ways to Start Your Journey
  1. Interest in marketing, media, communications and advertising
  2. Take courses such as Digital Marketing, Social Media Advertising, public relation courses, and speech communication
  3. Elective work that relates to communication, such as journalism
  4. Join PRSSA

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