Overview

Public Affairs Specialists conduct research to examine advertising campaigns, promotional efforts, fund-raising efforts, and social media campaigns. This position may have you working closely with Social Media Managers.

Take This Career Path if You ♥

Working with people. | Developing an organization's people. |  ​Marketing and advertising. | Working in teams with creative people. | Like to plan, direct, and coordinate events. | Teaching others. | Enjoy technical writing.| Enjoy extensive research.

Quick Facts

According to he Occupational Outlook Handbook, here's what's required:
  • Typically a bachelor's degree is required, master's degree is helpful but not required
  • Work experience: 5 or more years likely (start in administrative assistant positions)
  • Job Outlook next 10 years: Growth rate = 9%
  • More information

Be Prepared

Here's 5 Ways to Start Your Journey
  1. Specialize in public relations, organizational communication, or intercultural communication
  2. And/Or take the following courses: Business communication, organizational communication (380, 480, 483), persuasion, interpersonal communication, advertising, marketing, intercultural communication
  3. Consider minors or elective coursework in business administration, marketing, or journalism/advertising
  4. Join the Public Relations Student Society of America or American Marketing Association
  5. ​Join C3, which needs members to do social engagement strategy to promote our events

Don't Travel Your Career Path Alone: Let C3 Help You

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