Overview

Social Media Managers make decisions related to individuals' brands' or products' digital marketing presence. It has overlap with Public Relations and is useful to entrepreneurs and event planners. You may work in agency or in-house for a company.

Take This Career Path if You ♥

Engaging audiences through social media. | Like to generate original content. |  ​Want to start your own business. | Working in teams with creative people. | Like to plan, direct, and schedule publications. | Enjoy technical writing. | Have a knack for predicting trends. | Are able to monitor and analyze audiences.

Quick Facts

According to he Occupational Outlook Handbook, here's what's required:
  • Typically a bachelor's degree is required, master's degree is helpful but not required
  • Work experience: 0 years for specialist, 3-5 years for managers
  • Job Outlook next 10 years: Growth rate = 9%
  • More information

Be Prepared

Here's 5 Ways to Start Your Journey
  1. Specialize in public relations, minor in marketing or media
  2. And/Or take the following courses: Business communication, public relations courses, persuasion, interpersonal communication, intercultural communication, intercultural training, teaching as performance
  3. Consider minors or elective coursework in marketing or journalism
  4. Join the Public Relations Student Society of America or American Marketing Association
  5. ​Join C3, which needs members to do social engagement strategy to promote our events

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